Why do I need to remove the cleanser with a cloth?

As our Middlemist Seven - Gentle Cream Cleanser is cream based and doesn't contain any foaming agents, if it's not wiped off, it will leave a film on the skin. Daily use of the muslin side of the Twin Flyer  Cloth (included) will also help to gently exfoliate the skin aiding maximum absorption and benefits of products.

Our Twin Flyer - Dual-Effect Cloths have a different texture on either side to ensure thorough cleansing for the most sensitive of skin types. Use the textured muslin side for gentle exfoliation and the soft terry side for extra sensitive skin and the delicate eye area.

Rinse with warm water and wring out excess, remove cleanser in a gentle circular motion.

If you don’t want to use a cloth then we do recommend removing with damp cotton pads to ensure all residue of the cleanser has been removed.